Related Stories

Brits 'will always travel to Spain' (22 Apr 2009)

Drop flight tax plans, says BA (22 Apr 2009)

Indian cricket ace to coach at La Manga Club (23 Apr 2009)

Ryanair 'may introduce obesity tax' (23 Apr 2009)

Skyscanner reveals 'top bank holiday destinations' (23 Apr 2009)

Tourists unwilling to 'change holiday plans for environment'

(30 May 2007)

Going on holiday? – Get a great deal on travel insurance

The majority of holidaymakers would be unwilling to change their travel plans to a more environmentally-friendly alternative, a new study indicates.

According to findings by Taylor Nelson Sofres (TNS), seven per cent of tourists claimed they would be "quite likely" to choose a green destination, with only two per cent reported to be "very likely" to do so.

Tom Costley, head of UK travel and tourism for TNS, told Travel Weekly: "It may well be that this reflects a belief amongst travellers that their one or two flights a year will make no real difference – and demonstrates a need for the travel industry to work to counter the apathy amongst consumers."

Meanwhile, about one in seven respondents claimed they would opt for a tour or holiday operator which is involved in a carbon offsetting scheme.

However, only four per cent of respondents have been reported to make a payment to offset their travel over the last year.

Earlier this year, a study by Travel Insurance Web indicated 61 per cent of tourists would be happy to pay a 'green tax' to help balance out the impact air travel has on the environment.

© Adfero Ltd