Related Stories

Brits 'will always travel to Spain' (22 Apr 2009)

Drop flight tax plans, says BA (22 Apr 2009)

Indian cricket ace to coach at La Manga Club (23 Apr 2009)

Ryanair 'may introduce obesity tax' (23 Apr 2009)

Skyscanner reveals 'top bank holiday destinations' (23 Apr 2009)

Brits are 'holiday snobs'

(27 Aug 2008)

Going on holiday? – Get a great deal on travel insurance

A majority of UK holidaymakers claim they are keen to avoid destinations that are typically associated with British visitors, according to new research.

In a poll carried out by Cater Allen Private Bank, it was found that 57 per cent of people avoided holiday destinations favoured by the British and instead opted for places where they were less likely to fun into their fellow countrymen.

Furthermore, 46 per cent of people said that their holiday choice reflected their personality, with four per cent admitting that they often try to out-do their family and friends.

Commenting on the findings, Sally Watts, director of marketing at Cater Allen, said: "Britons are becoming more discerning about where they holiday and are keen to avoid stereotypes of British unruliness abroad.

"Indeed, today's international Britons are far removed from this image, preferring luxury lodges and holidays that reflect their ambitions."

Meanwhile, new research from the Post Office has suggested that holidaymakers will try to save money this year by tipping less.

This article is brought to you by Go Travel Insurance – Specialist in travel insurance and holiday insurance.

Going on holiday? – Get a great deal on travel insurance.